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Facebook’s PMD Program Lands A New Name & Revamped Structure
Facebook Preferred Marketing Developers program to be rebranded as “Facebook Marketing Partners” in 2015. Look for new structure and better matching tool.
Attention all Facebook PMDs (Preferred Marketing Developers): Come 2015, you’ll all be getting a new identity. Facebook’s PMD program will be rebranded as “Facebook Marketing Partners” along with a restructured categorization program.
With the new program, partners will be organized by the following areas of expertise:
- Ad Technology
- Media Buying
- Facebook Exchange (FBX)
- Community Management
- Content Marketing
- Small Business Solutions
- Audience Onboarding
- Audience Data Providers
With the new name and structure also comes a better matching tool for businesses looking for Facebook Marketing Partners. The goals of the revamp (other than to be more accurate) is to add clarity, choices and impact for both businesses and partners.
For more information see the official release from Facebook.