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Fake videos could threaten what is left of reality

New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may never be the same.

Barry Levine on April 17, 2018 at 11:20 am

If you value facts, democracy or markets geared around supply-and-demand, you may want to sit down.

Relatively inexpensive tools have recently emerged that are able to generate fake, but realistic-looking, videos. The ability to generate authentic-looking fakeness is now no longer restricted to high-end Hollywood special effects shops.

This poses a previously unknown level of risk to how democracy or markets are supposed to work, Michael Fauscette told me. He’s the chief research officer at business software review platform G2 Crowd.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Fake videos could threaten what is left of reality

New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may never be the same.

About The Author

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