Fake videos could threaten what is left of reality
New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may never be the same.
If you value facts, democracy or markets geared around supply-and-demand, you may want to sit down.
Relatively inexpensive tools have recently emerged that are able to generate fake, but realistic-looking, videos. The ability to generate authentic-looking fakeness is now no longer restricted to high-end Hollywood special effects shops.
This poses a previously unknown level of risk to how democracy or markets are supposed to work, Michael Fauscette told me. He’s the chief research officer at business software review platform G2 Crowd.