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CMO Zone

Mobile & Social Ads Power First-Half US Digital Revenues Of $23B [IAB]

Today, the IAB announced first half ad revenues for the U.S. market of $23.1 billion. This represents modest 15 percent growth over the first half of 2013. Second quarter revenues were $11.7 billion, up from $10.3 billion the previous year. The numbers suggest full-year digital advertising spending of around $49 billion. Roughly 71 percent of revenue is concentrated […]

Greg Sterling on October 20, 2014 at 12:55 pm
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Today, the IAB announced first half ad revenues for the U.S. market of $23.1 billion. This represents modest 15 percent growth over the first half of 2013. Second quarter revenues were $11.7 billion, up from $10.3 billion the previous year.

The numbers suggest full-year digital advertising spending of around $49 billion. Roughly 71 percent of revenue is concentrated at the top, within online ad sellers/networks.

Mobile and social advertising showed much more significant growth than digital advertising overall.

Mobile revenues for the first half were $5.3 billion, up from $3 billion a year ago (76 percent growth). Advertising on social platforms (PC and mobile) came in at $2.9 billion for the first six months. This represented 58 percent growth.

Below are a few category spending highlights from the first half:

  • PC search revenue: $9.1 billion 
  • Mobile search revenue: $2.7 billion
  • PC display: $6.5 billion 
  • Mobile display: $2.5 billion
  • Video: $1.5 billion 
  • Social: $2.9 billion (PC + mobile) 
IAB First Half 2014 IAB First Half 2014

The top five digital-ad spending industries were: retail, financial services, automotive and telecommunications.

IAB first half 2014

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Channel: CMO ZoneStatistics: Mobile MarketingStatistics: Social MediaStatistics: Spend Projections

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