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Fohr Card launches a service to identify bots that follow Instagram influencers
On average, the influencer platform found that 7.8 percent of those followers are fake -- and it is lowering brands’ fees accordingly.
Fohr Card is releasing this week a new tool that it says can accurately determine which followers of Instagram influencers are bots — and then clients’ fees to the platform are reduced proportionately.
The New York City-based company says it is the only one to charge brands for the activity of verified human followers on Instagram, and not for bots. On average, Fohr Card found that 7.8 percent of the followers of its Instagram influencers are fake.