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How to follow up on link requests
Wondering how much follow-up is too much? Columnist Julie Joyce gives us advice on how to follow up on link requests without bugging your contacts.
I’m sure that your email inbox is full of unsolicited mail, much of it spammy follow-ups. Mine sure is!
I recently had the chance to test those pesky follow-up skills when my response rate on a recent campaign was zero percent. Since we do our targeting and research upfront, we usually get at least a few responses to any outreach we do, but nope! Not this time.
I knew I should follow up, but I took the very lazy approach of simply finding my sent emails and re-sending them. Naturally, I still got no responses.
This situation reminded me of a recent conversation I had with some SEOs on Twitter where I asked about how they felt when people tweeted to them as a follow-up. Around the same time, one of my link builders asked me, “How do I know when to stop following up?” All of this made me realize that there really is a lot to the art of the follow-up — so let’s dig in.
Note: Keep in mind that I’m writing about follow-up in this article, not initial outreach or contact.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.