Forbes Ranks The Top 50 Most Influential CMOs Of 2014
According to Forbes, Apple CMO Phil Schiller is the most influential marketing lead of 2014. Not only was Schiller named the most influential CMO overall, he led the list of top five influencers in advertising and marketing, and was ranked the most influential CMO in the area of mobile marketing. When ranking the top five […]
According to Forbes, Apple CMO Phil Schiller is the most influential marketing lead of 2014.
Not only was Schiller named the most influential CMO overall, he led the list of top five influencers in advertising and marketing, and was ranked the most influential CMO in the area of mobile marketing.
When ranking the top five most influential brands in advertising and marketing, Facebook ranked No. 1, followed by Samsung, Google, Apple and Red Bull. Facebook COO Sheryl Sandberg won the top spot for top influencer in mobile marketing.
Forbes worked with attention analytics platform Appinion, using online, offline and social sources to determine which CMOs and brands were most influential this year.
Other CMOs to make the list included General Electric’s Beth Comstock (#9), eBay’s Richelle Parham (#12) and Amazon’s Ariel Kelman (#30). Google CMO Lorraine Twohill made the list, but barely broke into the top 40, ranking No. 36.
Forbes noted more than 40 percent of the list is dominated by tech executives.
We’ve listed all 50 of the marketing leaders to make the list, but you can download the full report along with photos, bios and details for each of the executives at: Forbes Top 50 Most Influential CMOs.
Forbes Top 50 Most Influential CMOs in 2014
- Phil Schiller, Apple
- David Lauren, Ralph Lauren
- Tim Mahoney, General Motors
- Jim Farley, Ford
- John Frascotti, Hasbro
- Kristin Lemkau, JPMorgan Chase
- Trevor Edwards, NIKE
- Beth Comstock, General Electric
- Seth Farbman, Gap
- Alain visser, Volvo
- Matt Jauchius, Nationwide Mutual
- Richelle Parham, eBay
- Marine Reardon, Macy’s
- Kevin Krone, Southwest
- Olivier Francois, Fiat Chrysler
- Stephanie Linnartz, Marriott
- Andrew Nocella, American Airlines
- Barb Rechterman, GoDaddy
- Blair Christie, Cisco
- Anne Finucane, Bank of America
- Russell Wager, Mazda
- Jim Berra, Carnival
- Jeremy Burton, EMC
- Alan Gershenhorn, UPS
- Tony Pace, Doctor’s Associates (Subway)
- Keith Weed, Unilever
- Dorothy Dowling, Best Western
- Ola Kallenius, Mercedes-Benz
- Dana Anderson, Mondelez
- Ariel Kelman, Amazon
- Michael Zuna, Aflac
- Jeanine Haas, Avis Budget Group
- Karen Quintos, Dell
- Ken Chaplin, Trans Union
- Khaled Elkhouly, Etisalat
- Lorraine Twohill, Google
- Mark Hug, Prudential Financial
- Roel de Vries, Nissan
- Mike Wege, Hershey Company
- Brian Smith, Lexus
- David Christopher, AT&T
- Loren Angelo, Audi
- Deanie Elsner, Kraft
- Roy Benin, Mars
- Andrea Riley, Frito-Lay
- Andrea Riley, Ally Financial
- Ann Glover, Voya Financial
- Jeffrey A. Hirsch, Time Warner
- Andy England, MillerCoors
- Johan Buse, SingTel
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.