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Martech: Management

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Forrester report: About a third of companies say they’re ready for GDPR but may not be

Based on interviews with more than 3,000 companies in 10 countries, the report finds that some firms are underestimating the effort required.

Barry Levine on February 19, 2018 at 10:50 am
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With the launch of the General Data Protection Regulation (GDPR) only about a hundred days away, a key question is how many companies are ready to comply.

A recent report from Forrester Research, based on a survey of 3,195 security decision-makers in companies with more than 20 employees in the US and nine other countries, found that almost 30 percent of respondents think they’re GDPR-compliant.

But, Forrester analyst and report author Enza Iannopollo notes in “The State of GDPR Readiness: GDPR Readiness Progresses, But Strategies Depend Too Heavily on IT” [fee required], at least some of those firms have not actually done the work required, such as data discovery, data classification, data flow maps and gap analyses. Instead, she found, many companies appear to simply count on their IT departments to meet specific requirements, such as how to handle data breach notifications.

[Read the full article on MarTech Today.]



About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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