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CMO Zone

Fox Movies Releases Google Logo Look-a-Like “The Internship” Teaser Movie Poster

Last week, the marketing team at Twentieth Century Fox gave Collider.com an exclusive teaser image of the official movie poster for “The Internship” – the film that features Vince Vaughn and Owen Wilson as interns working for Google. The official movie poster smartly plays off the recognizable Google logo and search function: Unfortunately, at press time, […]

Elisabeth Osmeloski on January 22, 2013 at 2:53 pm
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Last week, the marketing team at Twentieth Century Fox gave Collider.com an exclusive teaser image of the official movie poster for “The Internship” – the film that features Vince Vaughn and Owen Wilson as interns working for Google.

The official movie poster smartly plays off the recognizable Google logo and search function:

The Internship - Movie featuring Owen Wilson, Vince Vaughn as Google interns

The Internship, official movie poster, via Collider.com

Unfortunately, at press time, Google doesn’t yet have a search easter egg for “Hiring them was a brilliant mistake.” – perhaps that will change in coming months as the film studio and Google ramp up marketing efforts.

Meanwhile, the movie has already secured its brand page on Facebook and Twitter @TheInternship.

More Details About Google-Based Movie Emerge

We already knew that “The Internship” movie was being shot on location at the Googleplex in MountainView and the Georgia Tech campus was Google-fied to act as a backdrop for scenes in the movie.

Google Campus on-location filming of

Vince Vaughn on the set of “The Internship” filmed at the Googleplex in Mountain View, CA

 

Now, the movie poster confirms a release date of June 7th, and IMDB has an updated credited cast list  that includes fellow “Wedding Crashers” co-star Will Ferrell, John Goodman, Rose Byrne, and Josh Gad, the actor who is also starring as Steve Wozniak, to counter Ashton Kutcher’s portrayal of Steve Jobs  in the biopic “jOBS“, set to premiere this weekend at Sundance.

As Barry Schwartz also reported at SERoundtable, Googlers are buzzing about the movie over on their personal Google+ accounts, but there’s also a verified Google+ page for the movie itself:

The Internship Google Plus Page

 

It will be interesting to see how much marketing support Google will lend to the movie release, between G+ and hangouts and of course official movie trailer promotion on YouTube. No word yet on when that trailer will drop, but you can be sure we’re watching for it. (Of course, in the meantime, you can always watch J.B. Smoove talk about it on I Heard.)

Google Featured In Other Film Project

In related Google movie news, the documentary, “Google and the World Brain” opened up this week at the 2013 Sundance Film Festival here in Utah. The documentary focuses on the Google book scanning project and the quest to focus on cataloging the world’s information.

Previously, the YouTube sourced project, “Life in a Day” premiered at the 2011 Sundance Film Festival.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Elisabeth Osmeloski
Elisabeth Osmeloski is VP of Audience Development for Search Engine Land and Marketing Land. In addition, she assists in programming sessions at Third Door Media's Search Marketing Expo conference and the Marketing Land Events series and manages speaking engagements for editorial staff. Follow her on Twitter @elisabethos.

Related Topics

Channel: CMO ZoneGoogleGoogle: The Internship Movie

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