Google releases free version of Data Studio custom reporting product

Google has released Google Data Studio, a free version of its new reporting and data visualization tool, Google Data Studio 360.

The free beta version is not as robust as the paid product, but users can create up to five multi-page reports that can be shared with and edited by an unlimited number of users. It’s available in the US now, and Google says it will be rolling out Data Studio to other regions throughout the year.

Google Data Studio can pull data from AdWords, Google Analytics, YouTube, BigQuery, Attribution 360 and Google Sheets for reporting.

You can access the new product at datastudio.google.com. There is an overview of the tool and sample reports. To get started building custom reports and import your own data, click the blue button in the bottom right. Here’s a look at one of the sample reports available.

The paid reporting product, Google Data Studio 360, is part of the new Google Analytics 360 suite, which began rolling out to all Google Analytics Premium and Adometry customers Tuesday.

Each product within the Google Analytics 360 suite can be purchased a la carte. For example, marketers do not have to use Google Analytics 360 in order to use the website testing and personalization product, Optimize 360.

Will free versions of other products within the Google Analytics 360 suite be offered? Babak Pavalan, product manager for Google Analytics, told Marketing Land in a press briefing Tuesday that “all options are on the table.” Pavalan explained it’s a matter of offering tools that small marketing teams will find convenient and valuable.

Pavalan also noted that Google is “going to double down on integrations” for Google Analytics 360.

If you haven’t seen his demonstration of the voice-activated Data Assistant in Google Analytics 360 during Google Performance Summit Tuesday, be sure to check that out here.

About The Author

Ginny Marvin

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.