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What the FTC’s latest endorsement disclosure actions mean for marketers

Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling tools.

Tim Peterson on September 15, 2017 at 10:00 am

Last week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s stance on influencers’ branded-content disclosures and the tools provided by Facebook, Instagram and YouTube to standardize those disclosures.

[Read the full article on MarTech Today.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Tim Peterson

Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.