GDPR-ready? How US email marketers can avoid hefty new EU fines
This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards.
The General Data Protection Regulation is a measure adopted by the European Union to protect user privacy and data of European citizens. While on the surface, this may appear insignificant to US marketing activities, the enactment of the GDPR will, in fact, present challenges for any US company doing business in EU countries to comply with tight regulations on data collection, privacy and disclosure.
To address these new regulations and ensure your marketing is compliant, follow these tips to keep ahead of the GDPR, which formally takes effect on May 25 of next year.
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