How to generate links that drive traffic, not just ranking

Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic.

Driving traffic has a lot of benefits beyond the obvious potential increase in leads and sales. More website traffic can provide valuable analytics data about what users are looking for and what confuses them. It can also help grow engagement and potentially referral links on social media as others begin to share our content.

In this column, I’ll explain how to identify sources of links that drive actual traffic and how to evaluate your progress so that you can focus your efforts where they will have the greatest impact.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Kevin Rowe

Kevin Rowe is the founder of Rowe Digital, a link building firm leveraging blogger outreach and influencer marketing to build white-hat links. Kevin has worked with some of the hottest Silicon Valley startups, as well as fortune 100 companies, to create enterprise-class innovative and sophisticated programs in search marketing that out perform industry standards.