• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Channel

German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform

Berlin-based global firm now offers ads from other networks to its clients, with targeted segmentation available through its Audience Platform.

Barry Levine on March 25, 2016 at 10:41 am
  • More
smartphone

Mobile marketing firm Glispa announced this week the launch of its Ampiri ad mediation platform. The addition means the Berlin-based company is now offering other ad networks to its app publishers as its ads become just another choice, moving the company closer to a one-stop marketing shop for app makers.

Last year, Glispa acquired the St. Petersburg, Russia-headquartered MoneyTap platform, a purchase that it is also now formally announcing. That platform, which came with access to several hundred ad networks and demand-side platforms (DSPs), has now been integrated into the Glispa stack and rebranded as Ampiri. Deal terms have not been announced.

Glispa’s stack previously included services for user acquisition, user engagement and app store ranking, as well as an ad service launched last summer that focuses on in-app native ads. The company supports iOS, Android and Unity apps, many of which are games.

Chief Product Officer Freddy Friedman told me that ads for Glispa, one of the ad demand sources on Ampiri, will get no special treatment. The platform, he said, “picks up whichever ad network performs better.”

Just as Glispa has offered other kinds of ads besides native, Ampiri will emphasize in-app native ads, but others — including interstitials, banners and rewarded video — will also be offered.

Compared to the other ad mediation platforms out there, Friedman pointed to several differentiators: ease of use, the choice of using Ampiri through the company’s managed service or as a self-serve platform, manual overrides of programmatic processes and full transparency at each step.

And, he noted, Ampiri users will have access to Glispa’s Audience Platform data management platform, so that app publishers can employ their own anonymized user data — or others’ — to create segments for ad targeting. Glispa, which claims it can reach a billion users internationally, has focused on emerging markets, and Ampiri allows a publisher to choose the best ad network for a given country.

An ad mediation platform enables an app publisher to connect with hundreds of ad networks and media buyers’ demand side platforms, through one software development kit (SDK). The platform automatically selects the best buyer in the market, based on publisher-set criteria.

Here’s a report screen from Ampiri:

Ampiri screen

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

ChannelChannel: Mobile MarketingDisplay AdvertisingMarketing AutomationMobile MarketingMobile Marketing: App Promotion AdsProgrammatic Advertising & Media Buying

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

Available On-Demand: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • Gartner Magic Quadrant for Digital Experience Platforms
  • Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide
  • The Complete Guide to Web Core Vitals
  • The New Era of Automation in SEO
  • Nielsen Annual Marketing Report: Era of Adaptation
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $199

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.