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Get back to basics: New Forrester report lays out priorities for mobile marketers
Marketers are encouraged to shore up their mobile programs and not to be distracted by the "shiny objects" of emerging tech.
In a new report released last week, Forrester found that mobile marketers are increasingly dazzled by an influx of new technology to the extent that it may be hampering their intended mobile strategies.
The 2018 Mobile and New Technology Priorities for Marketers: Why Marketers Must Keep Their Mobile Basics found that emerging technology such as chatbots, intelligent agents (IAs), artificial intelligence (AI) and the Internet of Things (IoT) is keeping marketers from leveraging as much as they could from mobile.