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How To Get Started With Accelerated Mobile Pages (AMP)

Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.

Paul Shapiro on February 25, 2016 at 9:10 am

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Google’s AMP was launched yesterday. Are you ready for it? In today’s column, I’ll give you an overview of the offering and show you how to get started with it.

What Is AMP?

This past October, Google announced Accelerated Mobile Pages (AMP), a very accessible framework for creating fast-loading mobile web pages. The open-source initiative is designed to enable publishers to easily improve speed (and consequently, the user experience) for their mobile readership without sacrificing any ad revenue that they may rely upon.

Although experienced developers can often achieve similar results through intensive performance optimizations, publishers often neglect this due to resource constraints. AMP allows these optimizations to be easily achieved without altering the primary mobile web experience.

There’s also the added benefit of its future usage by Google and other prominent web technology companies, who are encouraging its use by integrating it heavily into their respective platforms.

Continue reading on Search Engine Land for an explanation of how AMP works as well as detailed instructions on how to implement it on your site.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Paul Shapiro

Paul Shapiro is Director of Strategy and Innovation for Catalyst in Boston. Paul loves to get down and dirty with innovative SEO strategies. He also enjoys watching old horror movies, programming, collecting ancient artifacts, and writing about SEO on his blog, Search Wilderness.