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Get started with lead nurturing
Not every prospect is ready to buy now -- up to 70 percent are not qualified. But it’s a mistake to ignore those leads.
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of buyers and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase.
According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59 percent of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success.
Read this white paper from Oracle to discover even more ways to improve lead nurturing and increase revenue. Visit Digital Marketing Depot to download “Lead Nurturing: Guide for Modern Marketers.”