Get the most important digital marketing news each day.
Google AMP carousels are multiplying!
Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.
In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing.
The new AMP carousels appear in the main mobile results list, showcasing related articles from a single publisher. They started appearing at the end of 2016 without fanfare from Google. Let’s call them “single-source carousels.”
Single-source AMP carousels are most likely to appear in results for popular queries, particularly for news stories.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.