Google Analytics replaces Search Engine Optimization report with Search Console report

Google Analytics has updated their integration with the Google Search Console Search Analytics report. Soon your “Search Engine Optimization” report under the Acquisitions tab will be replaced with a “Search Console” report. The data is being pulled from the Google Search Console and now shows you both Google Analytics and Google Search Console metrics in parallel.

That means that instead of just seeing the acquisition data, i.e., impressions, clicks, CTR and average position, you will now also see behavior metrics and conversion metrics, including new metrics such as sessions, bounce rates, page/session and your conversion metrics, including e-commerce data.

Google said,”Each of these new reports will display how your organic search traffic performs when measured by any of these dimensions … As data is joined at the landing page level, Landing Pages, Countries and Devices will show both Search Console and Google Analytics data, while the Queries report will only show Search Console data for individual queries. The same search queries will display in Google Analytics as you see in Search Console today.”

This is rolling out over the next few weeks to all Google Analytics users.

Google explained that “while the data is displayed in parallel, not all Google Analytics features are available for Search Console data — including segmentation … Any segment that is applied to the new combined reports will only apply to Google Analytics data. You may also see that clicks from Search Console may differ from total sessions in Google Analytics.”

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Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.