Google Brings Analytics To Chrome Toolbar For AdSense And Other Google Publishers

Google publishers using the Google Publisher Toolbar can now see Google Analytics data directly in the toolbar. The toolbar is available for those using AdSense, Ad Exchange or DoubleClick for Publishers. Rather than having to open Google Analytics separately, the Toolbar window provides analytics about that page, including visitors, pageviews, bounce rate and average time […]

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Google publishers using the Google Publisher Toolbar can now see Google Analytics data directly in the toolbar. The toolbar is available for those using AdSense, Ad Exchange or DoubleClick for Publishers.

Google AdSense Publisher Toolbar Integrates Analytics

Rather than having to open Google Analytics separately, the Toolbar window provides analytics about that page, including visitors, pageviews, bounce rate and average time on page during a specific time period. It even provides access to In-Page Analytics.

The Google Publisher Toolbar is an add-on offered in Chrome.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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