Google’s Chrome will add new ‘Not secure’ warnings later this year

Barry Schwartz on
  • Categories: A-Post to Search Engine Land, Channel: SEO, Google: Chrome
  • Google has announced new efforts within Chrome to encourage webmasters and site owners to move their sites to HTTPS. Later this year, Google’s Chrome browser will show a warning message on pages that have search boxes or forms to fill out.

    Google said, “[in] October 2017, Chrome will show the ‘Not secure’ warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.”

    Here is the timeline for this Chrome launch:

    Here is a GIF of how it will function:

    Chrome recently added that pages with logins are required to be over HTTPS and even sent out webmaster warnings about the change.

    Ultimately, Google wants to mark any web page over HTTP as insecure — but that will take them some time to accomplish.

    About The Author

    Barry Schwartz
    Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.