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Google Closing Social Login Gap With Facebook
Facebook has been the dominant source of social logins, but Google is closing the gap and now accounts for more than one-third of all social logins. That’s according to the latest quarterly report from Janrain.
After a couple years of consecutive gains, Facebook’s share of social logins has dropped for two straight quarters now. In Q1 2013, Janrain estimates that Facebook accounted for 46 percent of social logins — down from a high of 54 percent in Q3 last year.
Google, meanwhile, has grown from 25 percent of social logins in Q3 2012, to 31 percent at the end of the year, and now up to 34 percent in Q1 of this year.
After those two, Yahoo and Twitter are a distant third (7 percent) and fourth (6 percent), respectively.
The Facebook-Google trend represents overall social logins, but Janrain says that a couple types of sites aren’t following suit. On Entertainment/Gaming sites and on Retail sites, Facebook’s share of social logins continues to grow, while Google logins are static or declining.