Google Confirms “Buy” Button Is Coming To Search Ads

Google has just confirmed the report that it will enable “buy now” buttons on some mobile ads.

In an interview at Re/Code’s Code Conference, Google’s Chief business officer Omid Kordestani said the buy buttons would indeed be coming soon. He did not elaborate on how the buttons would work, but according to a report from the Wall Street Journal, after clicking on a buy button in a mobile search ad users would be taken to a special Google landing page to complete the transaction.

Key to retailer buy-in, merchants reportedly will retain at least some customer information like email addresses for marketing campaigns. Merchants will handle all shipping and handling logistics directly.

As for timing, Kordestani did not elaborate, but we could start seeing “buy” buttons on Google search ads in the very near future.

For more on Kordestani’s interview with ReCode’s Kara Swisher, see our live blog coverage.

About The Author

Ginny Marvin

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.