Google Expands AdSense A/B Testing To Account-Level Settings

Last fall, Google launched A/B testing for AdSense ad-level settings in beta. As of today, A/B testing in AdSense is now available for account-level settings. Publishers can launch A/B tests of account-level settings to allow or block: General ad categories (including first level sub-categories) Sensitive ad categories Ad serving opt-outs (e.g., enhanced text ads, expandable […]

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Google AdSense LogoLast fall, Google launched A/B testing for AdSense ad-level settings in beta. As of today, A/B testing in AdSense is now available for account-level settings.

Publishers can launch A/B tests of account-level settings to allow or block:

  • General ad categories (including first level sub-categories)
  • Sensitive ad categories
  • Ad serving opt-outs (e.g., enhanced text ads, expandable ads, etc.)

Running A/B tests doesn’t require any additional or alterations to the AdSense tracking code. However, just one global account-level test or ad settings test can run at one time.

You’ll find more on setting up and evaluating test performance here.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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