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Mobile Marketing

Google Glass Gains Upgraded Photo Software With HDR, Captioning

Are you among the few out there with Google Glass? Now you’ve got better pictures — and the ability to add a caption – on the way. Google Glass just posted about the new features via its Google + page, saying about the photo software: Today we’re releasing new software for the camera on Glass. […]

Danny Sullivan on June 4, 2013 at 8:53 pm
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Are you among the few out there with Google Glass? Now you’ve got better pictures — and the ability to add a caption – on the way.

Google Glass just posted about the new features via its Google + page, saying about the photo software:

Today we’re releasing new software for the camera on Glass. It captures a rapid sequence of shots behind the scenes every time you press the camera button which, when combined, gives you a better picture than what you would get with a single shot.

So, what does this new software mean for your pictures? Two things: you no longer have to be afraid of the dark; it’ll detect low light situations and automatically capture a brighter, sharper picture. It’ll also automatically take HDR pictures in bright scenes. Best of all, this software works even in tough situations where there are moving subjects.

As for captioning, Google said:

Now, when sharing a photo, you’ll see a message inviting you to add a caption. When you see this, simply tap the touchpad, speak your caption, and voilà! A captioned photo is born.

Isn’t there captioning already, as shown above? I’ll let Marketing Land editor-in-chief Matt McGee explain more about that in a postscript, as he’s testing a pair. But I believe the existing system doesn’t associate a caption with a photo but rather puts the caption into a post that you might make on Google+ (or elsewhere) when you share the photo.

To understand more about that, see his latest in his Google Glass Diary series:

  • Google Glass Diary, Part 6: Using Facebook, Twitter & Google+ In Glass

Google said that the new updates are rolling out now to those with Google Glass.

Postscript: To clarify what Danny wrote above, before this software update, the only way to add a caption/description to a photo shared from Google Glass was to do it on the Google+ website. What the software update seems to allow is adding a voice caption/description right from Glass — much like you can do when sharing a photo with the Facebook Glass app.



About The Author

Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Related Topics

Channel: Mobile MarketingGoogle: Glass

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