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Google Photos, Android Pay, App Campaigns, Offline Maps & “Now on Tap” Some Of Many Google I/O 2015 Keynote Announcements

Moves seek to strengthen Google in some areas where it's behind Apple while others push it even further ahead of its arch-rival.

Danny Sullivan on May 28, 2015 at 12:00 pm

Today Google announced a wide-range of new products and features, including a new Google Photos service to help people store and organize their photos, Android Pay as an Apple Pay-rival, an easier way for app developers to run paid promotional campaigns, a “Now on Tap” feature for Google Now that brings on-demand predictive information to apps, voice searches and web pages plus Offline Maps that allow not just navigation but also searching for places and learning more about them.

Whew! This and more happened during the opening keynote of Google’s annual developers conference, Google I/O 2015, in San Francisco.

Below is more information about some of the key announcements of interest to digital marketers, from ourselves in break-out stories or from Google. Further below the links is our live blog of the event.

Google Announces Major Ads Push To Court App Developers, our story here on Marketing Land
Google’s New Universal App Campaigns Push App Promotions Across Search, YouTube, AdMob, Display, our story on Search Engine Land
Coming Soon: “Now On Tap,” An Expanded Version Of Google Now That Works In Apps & Mobile Browsers, our story on Search Engine Land
Google Photos, Google’s blog post
Android Pay, Google’s blog post
Google’s wrap-up post on all announcements

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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Google Photos, Android Pay, App Campaigns, Offline Maps & “Now on Tap” Some Of Many Google I/O 2015 Keynote Announcements

Moves seek to strengthen Google in some areas where it's behind Apple while others push it even further ahead of its arch-rival.

About The Author

We're listening.

Google Photos, Android Pay, App Campaigns, Offline Maps & “Now on Tap” Some Of Many Google I/O 2015 Keynote Announcements

Moves seek to strengthen Google in some areas where it's behind Apple while others push it even further ahead of its arch-rival.

About The Author

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