Google issues updated GDPR guidance to publishers on how to gain consent from users
Despite publishers' claims that some of Google's policies are self-serving, the company asserts it is in line with GDPR.
Google has updated its cookie guidance resource, CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). GDPR is a sweeping set of rules governing the handling of European Union (EU) members’ personal data. The updates follow a March AdWords blog post that said these changes would be coming.
The CookieChoices site launched in 2014. Its GDPR updates include a link to its EU user consent policy, sample consent notices and third-party consent tools for publishers to use on their own sites. The updated site also lets publishers know that if they serve ads through Google, they will need to get additional consent. From its EU user consent policy:
If you use tags for advertising products like AdWords or DoubleClick Campaign Manager on your pages, you’ll need to obtain consent from your EEA users to comply with Google’s user consent policy. Our policy requires consent for cookies that are used for measurement purposes and consent for the use of personal data for personalised ads — for instance if you have remarketing tags on your pages.