Google kicks off a redesign of AdWords
Google offered an initial look at the complete design overhaul AdWords will undergo over the next year.
Google showed off a first look at the redesign of AdWords currently underway.
The company is overhauling the look of AdWords, which has seen hundreds of features added over the 15-plus years since Google first launched the platform for search advertising on desktop. Now advertisers use AdWords for running search, display, video and mobile campaigns — each with multiple ad format options and variations.
Google says it will be reaching out to advertisers over the next year to test and get feedback on all of the various aspects of AdWords before finally rolling out the full version.
For more details on what’s to come, see our full coverage of the redesign sneak peek on Search Engine Land.