Google launches AdSense Labs for publishers to test new features
Inline ads and Show fewer ads are the first tests available in AdSense Labs.
The Show fewer ads lab lowers the number of ads shown to users by at least 10 percent. Publishers can, in turn, expect to see a drop in revenue, but a drop Google estimates will be “negligible,” or less than one percent of revenue, because the focus is on eliminating ads that are likely to be deemed of lower value to a publisher’s visitors.
Inline ads are dynamically inserted mobile website ads sized 320×100. They appear as users scroll down a page and don’t require programming on the publishers’ end.
AdSense publishers will find Labs under the Optimization tab. When more tests become available, Google will add them to Labs.