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Google Launches AMP Listings; Here’s How They Look

AMP is now out in the wild in the mobile Google news carousel. Try it yourself now.

Barry Schwartz on February 25, 2016 at 9:43 am

Yesterday, Google officially launched AMP in the Google search results, although many searchers saw it a day earlier.

Now, when you search on your mobile device for queries that trigger news results, you may see a Google “AMP” icon in the search results. It may show under the news carousel or in a top news listing category. Here is a picture of how it looks in the mobile search results:

As you can see, the articles in the news carousel have a green AMP logo with a lightning bolt if the page is served using AMP. You can swipe through the articles in the carousel or click on one. When you click on one, it takes you to the specific AMP URL of that article.

Here is a picture:

You can even continue to swipe to see more articles matching your queries that were part of the original news carousel:

Do you want to go AMP? Read How To Get Started With Accelerated Mobile Pages (AMP).

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.