Google Launches Resource Site For Google Analytics Developers

Google has launched a new resource center specifically for Google Analytics developers to help them get more out of Analytics. The site features full examples and demos on how to execute and build out specific features. Philip Walton, Developer Programs Engineer, explains in the announcement: The site aims to make experienced developers more productive (we […]

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Google has launched a new resource center specifically for Google Analytics developers to help them get more out of Analytics. The site features full examples and demos on how to execute and build out specific features.

Philip Walton, Developer Programs Engineer, explains in the announcement:

The site aims to make experienced developers more productive (we use it internally all the time) and to show new users what’s possible and inspire them to leverage the platform to improve their business through advanced measurement and analysis.

Some of the offerings on the site include:

  • Enhanced Ecommerce demo with code samples for both Google Analytics and Google Tag Manager
  • Account Explorer tool to quickly find IDs for various Google Analytics services and 3rd party integrations
  • Several examples of easy-to-build custom dashboards
  • Query Explorer

If you want to get under the hood even further, the entire site is also on Github.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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