Google launching Policy manager in Google Ads

Coming in April, Policy manager will be the central spot to manage policy violations.

Chat with SearchBot
Google Policy Manager

Google Policy manager.

To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions, Google will release a new Policy manager in the Google Ads interface in April.

Why you should care

The new dashboard will show any policy-related issues affecting your ads, keywords or ad extensions. You’ll be able to view and manage disapprovals across your account.

You can currently get more details about why an ad got disapproved by hovering over it. Google said that it will continue to add details about why ads were disapproved throughout the year.

More on the news

  • Google said it will add features to the Policy manager, including recommendations for fixing violations, a historical record of your appeals and certifications associated with your account.
  • Appeals are getting a bit easier, too. You’ll be able to click on a “resubmit” link from the Disapproval notice in an ad and choose the “Dispute decision” option from a pop up. You’ll then be able to track the appeal’s status in Policy manager. This feature will start rolling out in the spring.
  • Also coming: When you’re creating new ads in the interface, Google will alert you in real time if it detects a policy violation.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for search marketers.