Google Posts now gives museums, movies, musicians & sports groups dedicated space in search
Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment.
Museums, musicians, movies, sports teams and sports leagues are now being given a special area for their content to appear in Google’s search results, through an expansion of the “Posts by Google” program.
Posts by Google — more commonly called Google Posts — launched last year as an experimental way for selected groups to post information directly on Google’s servers, which in turn appeared in a dedicated area of Google’s search results for relevant queries.
Google Posts originally involved US presidential candidates and expanded to a small group of local businesses. Today’s news is an even bigger expansion, opening up the feature to museums, movies, sports leagues and sports teams in the US and Brazil. Musicians in Brazil can also apply.