Do Google Posts impact ranking? A case study
Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings.
A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local results (the “3-pack”).
We picked two different businesses to test this on. One was a garage flooring company that had been struggling to rank for their main keywords in the 3-pack. The second was my church, which does not have any SEO or marketing efforts going on. The team at Steady Demand made two posts every seven days in Google My Business from August 11, 2017, to October 1, 2017.
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