Google posts its new policy against fake news & ‘misrepresentative’ sites
AdSense publishers will no longer be allowed to place ad units on misleading content.
Google has posted a new policy for AdSense publishers regarding advertising on pages and sites with “misrepresentative” content.
The new policy went live midday Tuesday, stating:
Users don’t want to be misled by the content they engage with online. For this reason, Google ads may not be placed on pages that misrepresent, misstate, or conceal information about you, your content or the primary purpose of your web property.
Examples include “Enticing users to engage with content under false or unclear pretenses (e.g., deceptively presenting fake news articles as real).”
The update comes after Facebook and Google have been criticized for promoting and profiting from fake news content posted during the US election cycle. For more, see Web giants Google and Facebook seek to cut off revenues from fake news sites on our sister site, Search Engine Land.