Google Pulls Plug On Gmail Grid View
Just over a year after introducing images to the promotions tab, Gmail reverts back to the text-only format.
Google’s test to bring visual pop to email has come to an end.
Launched in March 2014, the Gmail grid view on users’ promotions tab gave marketers the ability to lead with images rather than mere text headlines. Users were given the option of viewing promotions tab content in grid view or list view. Apparently most preferred the traditional subject line list format.
A Google spokesperson confirmed the had ended and said, “We are constantly experimenting with new features and promotion formats.”
Presumably the Gmail team is working on other ways to present marketing emails. For now, great subject lines are back at the top of the priority list, as Tom Sather, Return Path’s senior director of email research, discussses in his latest column on writing text-only subject lines that perform.