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Google rolls out new ID requirements for US political ads

Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come

Robin Kurzer on May 7, 2018 at 10:45 am

Google has issued new ID requirements for US political advertisers, according to a company blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president.

Google said it will now require political advertisers to provide a government-issued ID and other information to confirm they are US citizens or lawful permanent residents. The new rules also include a requirement to clearly disclose who is paying for the ad.

[Read the full article on Search Engine Land.]

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.