Google rolls out new ID requirements for US political ads
Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come
Google has issued new ID requirements for US political advertisers, according to a company blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president.
Google said it will now require political advertisers to provide a government-issued ID and other information to confirm they are US citizens or lawful permanent residents. The new rules also include a requirement to clearly disclose who is paying for the ad.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.