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Google, Samsung Make Top Brands List For Video Advertising
Google and Samsung are among the best brands in the crowded and competitive field of video advertising.
Those two companies are among the twenty to make the annual Ace Metrix Brands of the Year list, which is based on the video analytics firm’s “Ace Score” measurements. The full list of top brands covers a wide range of categories from Apparel and Beer to Insurance and Restaurants — all among the most competitive industries for video advertising.
Google picked up its second straight win in the Software & Websites category. Ace says Google debuted eight of the 20 best ads in the category, including the recent “Year In Search 2014” ad that scored 37 percent above the category average. It currently has more than 17 million views on YouTube in about three weeks since its release.
Samsung was missing in the 2013 top brands list, but picked up wins last year in both the Technology Hardware and Mobile Devices categories. Samsung had 12 of the top 20 ads in the latter category, including the super-successful “Water Resistant” ad, which was the second-highest scoring ad across all categories.
“Brand of the Year status is a coveted award among advertisers because it is based not on any single opinion or board of creative ambassadors but is representative of vast consumer responses to every new video ad to debut in the year,” said Peter Daboll, CEO of Ace Metrix.