Google says it removed more than 3.2 billion bad ads in 2017
The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types.
“That’s more than 100 bad ads per second!” writes Google’s director of sustainable ads, Scott Spencer.
After a tumultuous year of brand safety issues, fake news and highly publicized extremist content plaguing its various ad networks, Google released its latest Trust and Safety Report outlining the steps it has taken to fight ad fraud, malware and content scammers.
In 2017, Google says it took down:
- 79 million ads for sending users to malware-laden sites.
- 400,000 malware sites.
- 66 million “trick-to-click” ads.
- 48 million ads that prompted unwanted software installation.
Around this time last year, Google announced new brand safety controls for video and display ads, creating policies that prohibited the monetization of inappropriate and controversial content. In connection with these policy updates, Google says it removed 320,000 publishers that violated publisher policies in 2017 and blacklisted 90,000 websites and 700,000 mobile apps.