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WATCH: Google lets you speak in natural language & get analytics reports

Think of it as Google Now, Siri or Alexa for Google Analytics. Speak the stat you want, get the answer, courtesy of machine learning.

Danny Sullivan on May 24, 2016 at 2:26 pm

Instead of clicking around inside of Google Analytics to find the answer you want about your web traffic, wouldn’t it be nice to just talk to Google to get what you want? That future is coming, Google demoed today, thanks to machine learning.

Google’s Babak Pahlavan, who heads measurement and analytics products for Google, showed the coming capability today during the Google Performance Summit.

In one example, he asked by speaking, “How many users did we get from organic search in April?” and received the answer:

In another, as you can see below, he spoke, “What were my best selling products for April?” and again, got a fast answer:

Wow. Speak and get answers from Google Analytics. Thank you, machine learning. #GoogleSummit https://t.co/78a7jrJPkG pic.twitter.com/ljV1naTqea

— Danny Sullivan (@dannysullivan) May 24, 2016

This is all courtesy of that machine learning you’ve been hearing so much about Google doing. Most of that has been aimed at consumer-oriented products. But in this case, Google is using machine learning to understand what’s been said and to figure out how to parse the answers for advertisers, Pahlavan said.

When can you get this? Later this year, but only if you use the premium version of Google Analytics, Google Analytics 360 Suite.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.