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Ad Age: Google To Launch Accelerated Mobile Pages On February 24

Google is set to launch AMP in their mobile search results Wednesday, but you can demo it now at g.co/ampdemo on your mobile device.

Barry Schwartz on February 18, 2016 at 6:42 pm

AdAge has confirmation that Google is launching AMP search results on Wednesday, February 24.

AMP stands for Accelerated Mobile Pages, a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices.

Searchers should be able to begin seeing AMP in the news carousel this coming Wednesday, but if you want to see them now, you can access a demo on your mobile device by going to g.co/ampdemo.

Google told us they would be launching AMP sometime in February, and they held true to their word. Google has been providing information about their progress to developers on AMP HTML blog and offering several hangouts in the Google News Lab to help webmasters get up to speed on AMP.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.