Google Updates Logo To Reflect Multiple Product Lines And Screen Experiences

There have been multiple Google logo changes in the company’s nearly 20-year history, and today Google is introducing the latest one. The company said that the new logo and branding are intended to reflect Google’s multiple products and experiences across different screens:

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

In addition to the change in the “Google” look and feel, the company will also be using a four-color “G,” which replaces the existing blue “g” icon.

Below is a video, which is a partial history of the Google logo and brand. Tell us what you think of the new logo and whether you like it.

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.