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Google warns authors, publications against misusing links in syndicated articles & posts

If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.

Danny Sullivan on May 26, 2017 at 1:51 pm

Google’s out this week with a warning for anyone who is distributing or publishing content through syndication or other large-scale means: Watch your links.

Google’s post reminds those who produce content published in multiple places that, without care, they could be violating Google’s rules against link schemes.

Google says that it is not against article distribution in general. But if such distribution is done primarily to gain links, then there’s a problem.

[Read the full article on Search Engine Land.]

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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Google warns authors, publications against misusing links in syndicated articles & posts

If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.

About The Author

We're listening.

Google warns authors, publications against misusing links in syndicated articles & posts

If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.

About The Author

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