Get the most important digital marketing news each day.
Google warns authors, publications against misusing links in syndicated articles & posts
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.
Google’s out this week with a warning for anyone who is distributing or publishing content through syndication or other large-scale means: Watch your links.
Google says that it is not against article distribution in general. But if such distribution is done primarily to gain links, then there’s a problem.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.