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Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search

The option expands data sharing between the two channels.

Ginny Marvin on July 12, 2017 at 12:13 pm

Advertisers have been able to retarget people who engage with their YouTube channels when they watch other videos on the site with YouTube retargeting lists. Advertisers have also been able to use Search retargeting lists to reach people on YouTube. Now, YouTube retargeting lists can be carried over to target video viewers when they search on Google.com.

Google announced the update Tuesday that YouTube audience lists can be used with remarketing lists for search ads (RLSA).

YouTube remarketing lists can be set up from the Audiences section in the Shared Library. Select “YouTube users” when creating a new list. There are a number of list-type options based on the type of action users took on an advertiser’s YouTube channel.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.