Google’s AMP Project Gets Google Analytics Support

Google says its soon to be launched AMP project will be supported by Google Analytics.

Aimed at creating web pages that load faster on mobile devices, Google’s AMP – short for accelerated mobile pages – was announced in October of last year. Shortly after announcing AMP, the project gained support from ad platforms like Outbrain, AOL, OpenX, DoubleClick, and AdSense.

Now along with ad support, publishers will have access to Google Analytics to measure how their AMP content is performing.

For publishers looking to use AMP to provide an improved user experience, we’ve released Google Analytics measurement capabilities for Accelerated Mobile Pages. AMP support in Google Analytics makes it easy to identify your best content and optimize your user experience.

The announcement points users to the AMP website to get started, and recommends publishers use a separate Google Analytics property to track AMP content, explaining:

“AMP pages can appear in multiple contexts, including through different syndication caches. Because of that, a single user that visits an AMP version of a page and a HTML version of a page can end up being treated as two distinct users. Using a separate Google Analytics property to measure AMP pages makes it easier to handle these issues.”

While not yet released, Google says when AMP rolls out, it will be supported by Google Analytics from day one, making it possible to track pageviews, events and custom dimensions.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.