Get the most important digital marketing news each day.
Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission
Four months in, 19 rivals say too little has changed.
Comparison shopping engines aren’t satisfied with Google’s response to the European Commission’s demand that the search giant give equal treatment to competitors.
“Google’s current remedy proposal has been in operation for more than four months, and the harm to competition, consumers and innovation caused by the infringement established by the Decision has continued unabated,” a group of Google competitors wrote in an open letter [pdf] to Commissioner for Competition Margrethe Vestager at the European Commission this week.
After the European Commission levied a record nearly $3 billion fine against Google in an antitrust ruling for favoring its own Shopping ads and squeezing out rivals, Google established Google Shopping as a separate business unit to compete in the ad auction against other comparison shopping engines (CSEs).
That change was supposed to take effect last fall, but ads from competitors have been slow to appear and remain scarce.