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Google’s DoubleClick Failure Causes Ad-Free Morning On Major Sites
Ads were offline for over an hour on Buzzfeed, Gawker and other sites using DoubleClick For Publishers.
Google’s DoubleClick For Publishers display ad serving platform went dark this morning for more than an hour.
DoubleClick’s platform is used by scores of major publishers. Gigaom reported ads failed to serve on its own website and others such as Forbes, VentureBeat and Buzzfeed during the outage, likely resulting in millions of lost ad revenue.
“DoubleClick for Publishers experienced an outage this morning impacting publishers globally, across their video, display, native and mobile formats. Our team has worked quickly to fix the software bug and it’s now back up and running, so our publisher partners can return to funding their content,” said a Google spokesperson told Gigaom.
Reports of the outage began just after 9:00 AM Eastern and appeared to be back online sometime around 10:30 AM.