Google’s Emotional Ad About Transgender Transition Airing On ABC During The ESPY Awards

Ginny Marvin on
  • Categories: Channel: CMO Zone, Google, Google: Business Issues, Google: YouTube, Video
  • Google is airing its video profiling a transgender man’s path to transition in a national television spot during the ESPY Awards on ABC.

    Word that the spot would air Wednesday was reported by USA Today. At two and a half minutes, the spot is one of the longest commercials to run on ABC. It was initially released on YouTube as part of Google’s LGBT Pride Month celebrations in June and has already received over 1.3 million views.

    The ad is scheduled to air in the commercial break before Caitlyn Jenner receives the Arthur Ashe Award for Courage.

    The spot tells the story of a transgender man going through transition who finds a supportive and inclusive gym, City Gym in Kansas City.

    Watch the full ad here:

    About The Author

    Ginny Marvin
    Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.