Google’s new custom intent audiences and you

Allen Finn on
  • Categories: A-From SEL, Channel: SEM, Google: AdWords, Search Marketing Column
  • In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers maximize their AdWords budgets. While promotion extensions and ad variations are neat and all, the thing I’m most stoked about is the new custom intent audiences feature on Google Display Network (GDN).

    If you haven’t checked out Ginny Marvin’s quick summary of what they are (linked above), here’s the gist: Custom intent audiences offer advertisers the opportunity to use the GDN to find “people who want to buy the specific products you offer — based on data from your campaigns, website and YouTube channel.” They come in two distinct flavors:

    [Read the full article on Search Engine Land.]


    About The Author

    Allen Finn
    Allen Finn is a failed academic turned account manager turned content marketing specialist at WordStream.