Google’s steps toward GDPR surrounded by questions
The tech giant wants publishers to get and manage user consent, which apparently Google wants to co-control.
With the EU’s General Data Protection Regulation (GDPR) coming into effect in two months, there are several new indications — none completely clear — about how Google will comply.
Late last week, the tech giant posted on its AdWords blog its intention to make some GDPR-related changes.
Its EU consent policy will be updated so that publishers will have to take “extra steps” to obtain additional consent from users, beyond what is already required.