Grabyo Launches A Mobile Video App For VIPs
Clip capturing platform turns to major stars to boost reach of video on social media.
Grabyo, a video platform that enables broadcasters to capture, edit and share video clips on social media, today launched a mobile app for VIPs.
Grabyo VIP is aimed at celebrities and other global stars with major social media followings who can lend their influence to the rights holders social video to reach consumers. Grabyo’s technology enables publishers and brands to quickly create clips from live broadcast TV or IP video feeds and share them natively on Facebook, Twitter and other video networks.
By launching a mobile app for VIPs — available for verified users of Facebook and Twitter today in the Apple store — Grabyo hopes to prime the distribution pump.
“TV networks, content rights holders and social platforms all recognize the enormous potential value that major stars hold in driving engagement and tune-in, but have so far struggled to capitalize on this opportunity,” Grabyo CEO Gareth Capon said. “Grabyo VIP combines the simplicity of mobile video creation, sharing and discovery with the social reach of global stars — creating a new distribution model for rights holders and a new revenue opportunity for the individuals that can accelerate engagement and monetization. It’s a new commercial ecosystem for social video.
“Our data shows that talent can generate up to twenty times the engagement per fan than content shared by traditional rights holders. This superior engagement, combined with the unparalleled reach of star talent, highlights the scale and potential of this new business model.”